Yancheng Wetland Rare Bird National Nature Reserve






East Asian - Australasian flyway


Name of organisation

Jiangsu Yancheng National Rare Bird Nature Reserve Management Office

Funding support


Number of staff

Approximately 40

Number of visitors per year


Overall aims of the centre

Tell the story of wetland ecology Let more people join hands in conservation

Description of the centre

Scale of the Centre: Jiangsu Yancheng Wetland Rare Bird National Nature Reserve is located on the coast of the Yellow Sea, with a unique radial sand ridge complex and intertidal wetlands in the world, and is an important habitat on the East Asia-Australasia bird migration route, one of the world's nine major bird migration routes. The total area is 247,260 hectares, including 22,596 hectares in the core area, 56,769.75 hectares in the buffer area and 167,894.25 hectares in the experimental area, with a total length of 582 kilometres of coastline spanning the six coastal counties (municipalities and districts) of Yancheng City, making it the largest and most well-preserved marine wetland-type reserve in China and in the western Pacific Ocean.

Types of Habitat and Species: The key protection object of the reserve is the wetland rare wildlife represented by Red-crowned  Cranes and the coastal wetland ecosystem on which they depend. The area is very rich in biodiversity, with 1,855 species of animals (including 421 species of birds) and 697 species of higher plants. There are 129 kinds of national key protected wild animals in the area, 38 kinds of national-level key protected animals (28 kinds of birds), including Red-crowned Cranes, White-headed Cranes, White Cranes, Oriental White Storks, Black Storks, Chinese Autumn Ducks, Elk, etc., and 91 kinds of second-level key protected animals (80 kinds of birds), and 17 kinds of species have been included in the IUCN Red List of Species. There are about 400-600 wild Red-crowned Cranes wintering here from the end of October to February every year. Every year, more than 20 million migratory birds migrate through the reserve, and nearly one million waterfowl overwinter in the reserve, which has been known as the "gene pool of wetlands of national importance" along the eastern coast.

Activities and exhibitions: With the concept of "telling the ecological story of wetlands and letting more people join hands to protect them", the reserve focuses on building exhibition facilities such as the Red-crowned Crane Museum and the Xu Xiujuan Spirit Inheritance Classroom, etc.; it also pays attention to the design of nature study activities, and writes popular science books such as Yancheng Wetland - My Home and Notes on Nature, etc., to guide the development of nature education. Yancheng Wetland - My Home" won the first prize of Liang Xi Science Prize, "Bird Watching and Flower Appreciation" won the prize of Liang Xi Science Prize, "Crane and I go to study together", "Crane Summer Camp" and other special activities are loved by primary and middle school students, and CCTV's "Travelling with Books" is filmed in a special way. The reserve has been awarded the honourable titles of National Ecological Environment Science Base, Nature Education School, National Forestry and Grassland Science Base, National Youth Nature Education Green Base, etc., realizing the "Education Base, Talent Specialisation, Activity Socialisation".

Number of visitors per year: about 200,000

Location: No.8 Wanghe Road, Xinyang Harbor, Huangjian Town, Tinghu District, Yancheng City, Jiangsu Province, People's Republic of China.

Work Areas

Main CEPA work area

  1. Talent training, organise personnel to receive relevant training on nature education and grow the talent team; continuously organise wetland science popularisation training courses for primary and secondary school teachers in the city, organise the annual meeting of China Wetland Schools Network in 2023 and other activities to strengthen the communication of nature education among various wetland schools, schools and other schools, and to cultivate seeds of wetland publicity; promote the establishment of the Yellow Sea Wet Conservation Volunteer Association, and by going into the schools, communities and other various ways to carry out Promote the establishment of the Yellow Sea Wetland Conservation Volunteer Association, and through various means such as going into schools and communities to give lectures, publicise and popularise the concept of wetland protection to the public and at the same time call for people to join the volunteers and join the ranks of wetland protection with practical actions, so as to gradually expand the influence, and to form the synergy among schools, social organisations and other parties to jointly guard the Yellow Sea wetlands.
  2. Organise the preparation of wetland science books "Yancheng Wetland My Home" and "Nature's Notebook" for the reference of school wetland science teachers and nature education institutions, and guide the development of related nature education activities;
  3. Design and organise nature education activities, establish sustainable interaction with Yancheng Municipal Education Bureau, and build up the double-entry activities of "entering wetlands and schools", carrying out lectures and exhibitions in schools; going into wetlands to carry out bird-watching and wetland science, etc., and organising wetland science knowledge competitions for primary and middle schools across the city, so as to enhance the science education of wetland knowledge of young people and thus raise the awareness of ecological protection. Raise awareness of ecological protection; publicise the effectiveness of ecological protection through popular science videos on self and foreign media platforms, so that more people can understand the wetland and the protected area.

Top three successes

  1. Red-crowned Crane Science Classroom in School Activity
  2. The public into the wetland activities
  3. Wetland Science Knowledge Competition for Primary and Secondary Schools in the City

Reasons for success:

  1. Integrating wetland scientific knowledge into popular science, combining science, fun and participation, making nature education more characteristic of protected areas.
  2. By establishing sustainable interaction between wetland education and school education, the seeds of wetland education take root and germinate in schools. Students are attracted into the wetland, wetland activities are exciting, and the flowers of wetland education are blooming in all corners of the wetland.

Top three challenges

  1. Innovate the form of nature education activities
  2. make full use of modern multimedia technology
  3. strengthen the training of your team


Interpretation techniques

Creating signage / site information; Producing written materials; Using audio-visual tools; Developing nature trails

Visitor centres

Setting up a new visitor centre; Managing / creating habitat; Running a visitor centre



Education and communication

Working with primary schools; Lobbying / running campaigns; Working with secondary schools; Developing resources / materials


Auditing / assessing effectiveness; Running effective administration; Project planning.


Wang Xiao, 16 Wanghe Road, Xinyanggang, Tinghu District, Yancheng City, Jiangsu Province, People's Republic of China.


+86 15295328157, +86 0515-69937893


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